Courses

Masters in Marketing and Communication

The Masters in Marketing and Communication at FUNIC Cameroon is the ideal choice for the professional looking for a world-class degree programme in those subjects that kick start or consolidate a successfull career in an international environment.

The quality of the teaching, the international internships, and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business. The program offers career services, global networking, and many other benefits for your professional and personal development. Different teaching approaches are available to suit every circumstances professionals from Cameroon and the rest of the world face regularly.

Modules

• MARCOM General Lecture Schedule
• MARCOM Course List
• E-Lab Handbook
• Cultural and Company Report (Core Course)
• Entrepreneurship and Creativity (Core Course)
• Strategic Management (Core Course)
• Module 1- Marketing: Creating and Capturing Customer Value
• Module 2 - Company and Marketing Strategy: Partnering to build customer engagement value and Relationships
• Module 3 - Analyzing the Marketing Environment
• Module 4 - Managing Marketing Information to Gain Customer Insight
• Module 5 - Consumer Markets and Consumer Buyer Behavior
• Module 6 - Business Markets and Business Buyer Behavior
• Module 7 - Segmentation, Targeting, Differentiation and Positioning.
• Module 8 - Products, Services and Brands - Building Customer Value
• Module 9 - New Product Development and Product Life Cycle Strategies
• Module 10 - Pricing: Understanding and Capturing Customer Value
• Module 11 - Pricing Strategies: Additional Considerations
• Module 12 - Marketing Channels: Delivering Customer Value
• Module 13 - Retailing and Wholesaling
• Module 14 - Engaging Customers and Communicating Customer Value
• Module 15 - Advertising and Public Relations
• Module 16 - Personal Selling and Sales Promotion
• Module 17 - Creating Competitive Advantage
• Module 18 - The Global Marketplace Final project guidelines
• Module 19 - Sustainable Marketing: Social Responsibility and Ethics
• Module 20 - Introduction to Digital Marketing
• Module 21 - Introduction to search marketing and SEO
• Module 22 - Introduction to content management systems
• Module 23 - Introduction to social media marketing
• Module 24 - Digital marketing strategy and planning
• Module 25 - Introduction to graphics for the web
• Module 26 - Introduction to Web Analytics
• Module 27 - Introduction to email marketing
• Module 28 - Introduction to search advertising
• Module 29 - Introduction to eCommerce
• Module 30 - Multilingual web marketing
• Module 31 - Mobile web marketing
• Module 32 - Planning your web presence
• Module 33 - Disasters and recovery
• Module 34 - Other online marketing techniques
• Module 35 - Career Services – Job Strategies
• Marketing Management Presentation
• Module 36 - Final Project